Our client, a dynamic technology solutions company specializing in ERP, CRM, and digital transformation solutions based in Nairobi, is seeking to recruit a Digital Marketing Executive – Social Media & Content.

JOB SUMMARY

The ideal candidate will manage and grow the social media presence while developing high-quality content that supports brand awareness, lead generation, and customer engagement. He/She will combine strong storytelling skills with a solid understanding of digital marketing trends and analytics.

DUTIES AND RESPONSIBILITIES

• Plan, create, and execute social media strategies across platforms (LinkedIn, Facebook, Instagram, Twitter/X, and YouTube).
• Develop engaging content including posts, blogs, case studies, videos, and email campaigns.
• Manage content calendars and ensure consistent brand messaging.
• Monitor social media channels, respond to comments/messages, and engage with the audience.
• Track performance metrics and generate reports with actionable insights.
• Collaborate with internal teams (sales, design, and product) to align marketing campaigns.
• Optimize content for SEO and digital visibility.
• Stay updated with industry trends, tools, and best practices in digital marketing.
• Run paid campaigns (Social ads, Google ads) and optimize for ROI.